3 Steps for Better Calls to Action in Video

Video is showing a rising prominence in the content marketing mix. It's interesting to see, however, how in many case the basics of branding, storytelling and direct response principles are forgotten by the creators.


Here's a good article by the Content Marketing Institute of America on the 3 steps needed to get responsive calls to action in your video.

Read the article here.

Video Stats

59% of senior executives prefer to watch video rather than read copy
(Forbes Insight)

70% of top Google listings contain video 

People who view product videos are 85% more likely to buy 

work.com increased their conversion rate by 20% by adding an animated explainer video to their homepage (Unbounce.com)

 The average animation is watched for 2.7 minutes
(National Center for Biotechnology Information)